The Moodsters are conceptual pieces that are used to express emotions in a different way. Each moodster encourages interaction, whether it is writing down a negative feeling, wanting to feel warm and fuzzy, or choosing a silly face combination.
The content of this book is compiled of classmate's essays based off of a Debbie Millman "Design Matters" podcast. PMS is the abbreviation for the standardized color chart, Pantone Matching System, and the clinical definition of emotional symptoms. Assigning each student to a color from the color chart, the young designer's stresses and worries about graphic design are brought out through color and typography
This packaging concept was designed to compliment the bottles the products are contained in and to visually engage the consumer.
A visual and conceptual dictionary defining design terms in a way that is more easily rememberable. Using reclaimed envelopes, stamps and addresses were used as visual clues to help define the assigned term.
Hand drawn and digitally rendered through Adobe Illustrator. Each pattern can be scaled to any size and still remain its continuous pattern without creating a noticeable boundary.
Moving beyond the stereotypical visual associations of homelessness, this kit provides positive self encouragement to those who are temporarily unhoused. Using color and typography, the language of homelessness changes.
As an extension of companies' branding campaigns, supporting collateral pieces were designed in order to share more of a company's story in the hands of their clients. All work was created for real life clients at my position as Designer with West Designs.